Assigment 2/Friend Evaluation

1) Fulya ERKUT / http://fulyaerkut.blogspot.com/2012/07/importance-customer-satisfaction.html
She chose a picture that explains dissatisfied customer's effects on the other people. She explained the picture in a good way by using, for example, statistics. (According to Blackshaw, while satisfied customers tell 3 friends their experiences, dissatisfied ones tell 3000!) Also, she explained some new concepts like negative word of mouth and customer life time value.

2)Ece OĞUZ /http://eceoguz.blogspot.com/2012/07/why-is-customer-satisfaction-important.html
This one of most creative pictures chosen for the customer satisfaction assignment. Puppet is a good comparison. Customers are like puppets and they have a direct effect on the other people and companies too.

3)Ozan ÇEVİK /  http://ozancevik.blogspot.com/2012/07/customer-satisfaction.html
The picture is quiete good.It explains how people's wants, preferences, needs and emotions can be changed.All people have different emotions so while one people like a product the other may not. Customer satisfaction isn't something easy to do.
He also tells us why customer satisfaction is important and gives some clues.

CUSTOMER SATISFACTION

     Customer satisfaction is something necessary for all companies because satisfied customers have huge effect on actualization of a company's goals(like sales, profits etc.) If a person is happy with your products or services he/she will more likely buy more and be one of your loyal customers.This means he/she will prefer your products instead of the other ones, follow your new products and say something really good about you.(Positive word of mouth) He/she will become a part of your company. We can say that customers are one of the pieces of an organization. You always need a satisfied/happy customer.If you don't have them, there will always be a missing piece of your puzzle.