Channel Systems

 Selective: Walmart is a multinational retailer corporation that has stores in Canada, Alaska,USA, Brazil, Argentina, UK, China, India and some African countries.However in Europe or Australia it doesn't much branches.Especially in Australia, there's no Wal Mart.



Exclusive: Best buy is also a retailer corporation that has stores in mostly in USA, also in Mexico,UK, Turkey and China.






Intensive: Carrefour is an international hypermarket chain that has stores in almost every continent and lots of country. (like Albania, Belgium, Germany, Morocco, India, Egypt, Indonesia, United Kingdom,Portugal,Turkey, Italy, Spain, Bulgaria..)

PACKAGING/EVALUATION

1)Oğuzhan DEMİRCİ

http://oguzzdem.blogspot.com/2012/08/packaging-ambalajlama-yalnzca-urunu.html

Şişelere bakınca, görseli bile bana çok sevimli geldi.Bu şekilde düşünerek ürün satın alan tüketici çok olduğu için güzel düşünülmüş bir tasarım.İçinde taşıdığı anlam hakkında da bilgi vermiş ve hikayesi olan ürünlerin daha tercih edilir olduğunu belirtmiş.

2)http://marketingmanagement216.blogspot.com/2012/08/packaging.html

Marka, normal/sıradan bir çikolata kutusu sunmak yerine daha yaratıcı bir kutu sunarak değişiklik yaratmış.Böyle ufak ama önemli detaylarla öne geçilebilir, bunu güzel anlatmış.

3)Ozan ÇEVİK

http://ozancevik.blogspot.com/2012/08/packaging-sizce-dalndan-koparlms-meyve.html

Ambalajın ürün için önemini çok güzel bir örnekle anlatmış.Tüketicinin zihninde bu tarz güzel düşünülmüş şeylerin çok büyük etkisi olduğunu belirtmiş.Böyle güzel şişelerle votka içmek bir tüketiciye kendini özel hissettirebilir.

PACKAGING

    We all care about things which we buy, not only their contents but also their packages.Therefore, packaging should be done well so that we decide to buy it.Packaging has a lot of functions and ''enhancing the product'' is one of them. We see a coffee cup in this picture and it was designed for a coffee shop chain by Enriqu Luis Sardi, a designer from Venezuela.In this coffee shop, you drink the coffee and then you eat the cookie coffee cup.Instead of offering you an ordinary cup, they prefer an extraordinary one and it most likely attracts lots of people.Take yourself, if your friends talk about this coffee cup, don't you want to go there and taste it?
So, people running this coffee shop chain attracted people also by the package of their products and they bring innovation to this sector.We can say that the package(cup) enhanced the product(coffee).

EVALUATION/POSITIONING

1)Haluk KÜÇÜK   http://halukucuk.blogspot.com/2012/08/3rd-assignment-positioning-in-marketing.html

 Coca Cola'nın market stratejilerini iyi değerlendirmiş(telefon bedava konuşma süreleri, kapak getirip hediye kazanma promosyonları) Ayrıca eskiden ve günümüzdeki içecek alışkanlıklarını kolanın başarısıyla bağdaştırarak karşılaştırmış.

2)Fulya ERKUT   http://fulyaerkut.blogspot.com/2012/08/hemsire-denince-aklnza-ne-geliyor.html

Seçtiği resim ''positioning'' kavramının marka ve ürün bazlı olarak değil yaşamımızın içinde çok eskiden beri olduğunu anlatıyor.Hemşire kelimesiyle bir resmi nasıl bağdaştırabiliyorsak aynı şekilde markaların ismini duyunca logolarını düşünebiliriz.

3)Uluç GÜRALP  http://070204042.blogspot.com/2012/08/3rd-assignment-positioning-in-marketing.html

Bir arının neden bir çiçeği seçebileceği sorusundan yola çıkarak markaların birbirlerinden farklı bir şeyler yapmaları gerektiğini, müşterilerin aklında hangi ayrıcalıkları ile yer etmek istediklerine karar verip bunu sağlayabilmek için çeşitli stratejiler geliştirmeleri gerektiğini güzel vurgulamış.

POSITIONING

 

Sprite is a brand which uses this motto: ''Quench your thirst!'' By this motto, they aimed make people have an idea like that: They can drink sprite instead of water when they're thirsty! I think this positioning strategy succeed what it means because when I hear the brand ''sprite'',  something refreshing like water comes my mind. As I said this is a positioning strategy that makes people think about water when they hear ''sprite''.In this picture(taken in a beach) people use the sprite showers.

Shower is something related with the water but in this case this is used for a fizzy drink which is sprite. This means water and sprite became integrated with each other in people's mind and this is a successful positioning example.

Assigment 2/Friend Evaluation

1) Fulya ERKUT / http://fulyaerkut.blogspot.com/2012/07/importance-customer-satisfaction.html
She chose a picture that explains dissatisfied customer's effects on the other people. She explained the picture in a good way by using, for example, statistics. (According to Blackshaw, while satisfied customers tell 3 friends their experiences, dissatisfied ones tell 3000!) Also, she explained some new concepts like negative word of mouth and customer life time value.

2)Ece OĞUZ /http://eceoguz.blogspot.com/2012/07/why-is-customer-satisfaction-important.html
This one of most creative pictures chosen for the customer satisfaction assignment. Puppet is a good comparison. Customers are like puppets and they have a direct effect on the other people and companies too.

3)Ozan ÇEVİK /  http://ozancevik.blogspot.com/2012/07/customer-satisfaction.html
The picture is quiete good.It explains how people's wants, preferences, needs and emotions can be changed.All people have different emotions so while one people like a product the other may not. Customer satisfaction isn't something easy to do.
He also tells us why customer satisfaction is important and gives some clues.