PACKAGING

    We all care about things which we buy, not only their contents but also their packages.Therefore, packaging should be done well so that we decide to buy it.Packaging has a lot of functions and ''enhancing the product'' is one of them. We see a coffee cup in this picture and it was designed for a coffee shop chain by Enriqu Luis Sardi, a designer from Venezuela.In this coffee shop, you drink the coffee and then you eat the cookie coffee cup.Instead of offering you an ordinary cup, they prefer an extraordinary one and it most likely attracts lots of people.Take yourself, if your friends talk about this coffee cup, don't you want to go there and taste it?
So, people running this coffee shop chain attracted people also by the package of their products and they bring innovation to this sector.We can say that the package(cup) enhanced the product(coffee).